The Most Promising Option for the Ulusoy Africa poultry is broiler production and will entail production, processing and marketing broilers that have been dressed, graded according to weight (1kg – 2kg), packaged, labelled and sold in large quantities (20kg+) as chicken cuts or whole to supermarkets, hotels, and restaurants. Broiler production has not been one of the biggest industries in South Africa.

The dressed broilers will be weighed and graded according to the weights and standards that meet the market requirements. The market analysis results showed that hotels and restaurants preferred whole broilers weighing between 1.2 kg and 1.5kg while the supermarkets preferred those weighing 1.2kg up to 2kg. The supermarkets also registered interests in broiler mixed cutlets and specific cuts of 250g, 500g, 750g, 1kg, 1.5kg and 2kg.

The whole broilers will be packed in plastic bags while the pieces will be packed in half boxes with the top sealed with cling paper. All the products will be labelled according to clients brand name or our brand name, weight, and price and expiry date.

Ulusoy Africa poultry will produce a quality that is preferred by their potential buyers and that is above usual market standards. There will be need for periodic market research to maintain customer conformity and determine current preferences. The producers will also go out to supermarkets and advertise their special broiler through tasting and giving free samples. Pamphlets will also be distributed at strategic points.

The Ulusoy Africa will get training mainly through experienced farmers, Sapa and from the technical partners on the best production methods. Capacity building will be an ongoing activity that will be based on baseline surveys, monitoring and evaluation results by experts and self/peer evaluation among producers themselves.